Professional Overview

David has always had a passion for sales and advertising.  Since 2001, David has been advancing his career on the selling side of the advertising desk where he cut his teeth in the industry as a sales representative with The Daily Vidette, ISU’s campus daily newspaper.  Upon graduation from ISU, David transitioned to broadcast sales and served as an Account Territory Manager at AAA Radio.  In this capacity, David marketed media advertizing for twelve stations in three markets across Central Illinois.  David relocated to Florida where he began a career at Cox Radio culminating in his position as Regional Account Manager.  During his time with Cox Radio (May 2005 to April 2008), David was based in Jacksonville, Orlando, Tampa and Atlanta and was recognized as Account Manager of the Year on the WAPE staff, based on meeting all budgets and new business development revenue generated.  In addition, he led a regional radio sales team's weekly account development planning and strategy meetings and as manager, grew the Orlando and Tampa regional business revenue totals for WAPE by more than 100% year over year.  Most importantly, David was one of five Cox Radio employees in the country to be recognized in 2006 for internet business development by president and CEO of Cox Radio.

Having sold for daily newspapers, broadcast television, and regional radio markets David has developed a sustained and strong sense of the traditional mediums. After some time spent on the buying, planning, and implementation side of the desk he was also able to identify how and where the traditional advertising mediums could be improved.  David identified a niche market capitalizing upon the growth in “smart technology” with consumers’ adoption of smart phones and enhanced capabilities of mobile technologies such as Blackberry, iPhone and Motorola’s Droid.  David created and launched his company, Ballyhoo Mobile Marketing in May 2008 to assist clients to embrace this new technology to market their products and services.

Ballyhoo was created out of sheer passion and excitement to help business owners experience the successes many others were seeing via text marketing.  The company is a believer and user of text communication, mobile websites, and mobile applications.  They work every day to help businesses all around the nation create campaigns that are important to their customers and that make their business more money! The company emphasizes that it's all about the ROI- and through their creativity and business savvy, they ensure their clients achieve the results they are seeking from these marketing campaigns.

Bal - ly - hoo   -noun

1. A clamorous and vigorous attempt to win customers or advance any

cause; blatant advertising or publicity.

2. Clamor or outcry

 David has led his executive team to work in both traditional and emerging advertising mediums and technologies. Ballyhoo Mobile Marketing has some of the strongest SecureSMS mobile marketing software in the world. Their mobile marketing platform is secure, private, full of tools, and designed to be easy to use.  Since the inception of Ballyhoo Mobile Marketing, the company has helped advertisers both measure the return on investment experienced with current advertising and develop new campaigns that reach more deeply into customer relationships through mobile marketing technology. Ballyhoo lives its goal every day by creating mobile marketing campaigns that blend perfectly with an advertiser's current marketing mix and strategy.

In addition, David and his employees continue to develop training sessions for traditional medium sellers and traditional medium buyers. Countless companies have found these sessions instrumental in getting their staffs from simply thinking about a blend of old and new mediums to completely understanding the mix and moving forward. Best of all, it helps Ballyhoo achieve the goal of making sure text and digital is being executed properly and is delivering the quantifiable success intended.

As Co-Founder and President of Ballyhoo Mobile, David grew revenue more than 300% in 2009 while most ad spending was down and the year 2010 to date is prosperous and the company has grown revenue already 100% over 2009.  Further evidence of the company’s success is its commitment to its customers by delivering total customer satisfaction.  Ballyhoo Mobile touts zero percent client attrition in the advertising business, company inception to date.  This is an important fact since many marketers have reduced advertising expenditures in the last few years due to the global recession and contracted consumer spending.

David has been generous with his time – devoting his professional expertise to a variety of non-profit organizations such as serving as Vice President to the Heartland Mobile Council Southeast Initiatives whose mission is to help marketers and businesses “cross the chasm” from mobile technology to mobile marketing through education.  He has been published in multiple national advertising and business publications for sharing methods of revenue generation success and ingenuity in the evolving space of mobile marketing.  David has also served as a volunteer to teach, coach, and judge local college student sales and marketing classes and competitions.  He is also a committee member for daniel kids, a non-profit organization helping kids in need.  David also maintains a variety of professional association memberships and is active in the Jacksonville Chamber of Commerce and is a member of the International Association of Business Communications.